{"id":3610,"date":"2026-09-29T13:37:05","date_gmt":"2026-09-29T11:37:05","guid":{"rendered":"https:\/\/stingraysusstg.wpenginepowered.com\/?p=3610"},"modified":"2026-10-20T11:04:42","modified_gmt":"2026-10-20T09:04:42","slug":"activity-based-data","status":"publish","type":"post","link":"https:\/\/sustainability.istingray.no\/en\/activity-based-data\/","title":{"rendered":"What our shift to activity-based data means"},"content":{"rendered":"\n  <section class=\"content grid full fade-me mb-remove\" >\n    <div class=\"grid-12 inline-padding\">\n      <div class=\"wysiwyg content start-4 end-9 span-m-all grid row rg-30\"><h2>A more accurate carbon accounting<\/h2>\n<p><span data-contrast=\"auto\">Until now, most of Stingray\u2019s own greenhouse gas accounting relied on spend-based estimates, using economic input-output models to infer emissions from what was spent, rather than what was actually made, moved or used. In 2025, informed by the year\u2019s LCA, Stingray moved to activity-based accounting for most emission categories \u2013 more than 80% of emissions are now based on actual material use, transport distances and operational activity, up from just 2% in 2024.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That means that emissions tied to raw materials, transport to the factory, production energy and outbound distribution are now calculated from our own data, rather than estimated from how much money was spent on these variables.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>    <\/div>\n  <\/section>\n\n\n\n\n  <section class=\"full-width grid-12 inline-padding fade-me rg-50 rg-s-30 mb-remove\" >\n        <div class=\"img-wrapper start-3 end-10 start-m-2 end-m-11 span-s-all\"><img decoding=\"async\" width=\"1188\" height=\"1524\" src=\"https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Scope1-3.png\" class=\"attachment-hero size-hero\" alt=\"7 Scope1 3\" loading=\"lazy\" srcset=\"https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Scope1-3.png 1188w, https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Scope1-3-1030x1321.png 1030w, https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Scope1-3-117x150.png 117w\" sizes=\"auto, (max-width: 1188px) 100vw, 1188px\" \/><\/div>    <div class=\"content span-all grid-12 grid-s-1 rg-30 as acs\">\n                <\/div>\n  <\/section>\n\n\n\n\n  <section class=\"content grid full fade-me mb-remove\" >\n    <div class=\"grid-12 inline-padding\">\n      <div class=\"wysiwyg content start-4 end-9 span-m-all grid row rg-30\"><h3><strong>Is this information useful for you?<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Activity-based supplier data lets you replace a generic economic proxy with something specific to what you\u2019re actually buying, which improves both the accuracy and the data quality of your own Scope 3 disclosure. Spend-based estimates are increasingly challenged in assurance processes and certification audits, so this is becoming more material.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>    <\/div>\n  <\/section>\n\n\n\n\n  <section class=\"full-width grid-12 inline-padding fade-me rg-50 rg-s-30 mb-remove\" >\n        <div class=\"img-wrapper start-3 end-10 start-m-2 end-m-11 span-s-all\"><img decoding=\"async\" width=\"1790\" height=\"1620\" src=\"https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Emissions-reduction-1790x1620.png\" class=\"attachment-hero size-hero\" alt=\"7 Emissions Reduction\" loading=\"lazy\" srcset=\"https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Emissions-reduction-1790x1620.png 1790w, https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Emissions-reduction-1030x932.png 1030w, https:\/\/sustainability.istingray.no\/wp-content\/uploads\/2026\/09\/7-Emissions-reduction-150x136.png 150w\" sizes=\"auto, (max-width: 1790px) 100vw, 1790px\" \/><\/div>    <div class=\"content span-all grid-12 grid-s-1 rg-30 as acs\">\n                <\/div>\n  <\/section>\n\n\n\n\n  <section class=\"content grid full fade-me mb-remove\" >\n    <div class=\"grid-12 inline-padding\">\n      <div class=\"wysiwyg content start-4 end-9 span-m-all grid row rg-30\"><h3><strong>Why our emissions fell, and why we\u2019re redefining our baseline<\/strong><\/h3>\n<p><span data-contrast=\"auto\">One thing worth being precise about \u2013 our total reported emissions fell substantially in 2025, from 16,351 to 12,417 tCO2e, despite a 71% increase in production. That should not be read primarily as an operation improvement, however. A large part of the change reflects the methodology shift itself, especially in capital goods, where spend-based approaches tend to overestimate emissions for equipment-heavy businesses like Stingray. We have decided to treat the 2025 result as our new baseline rather than a proof of reduction, because we want to do our best to compare apples with apples in the future.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em> <span class=\"TextRun SCXW11415608 BCX0\" lang=\"EN-AU\" xml:lang=\"EN-AU\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11415608 BCX0\">Want the underlying activity-based data to support your own GHG accounting?\u00a0<\/span><\/span><\/em><\/p>\n<p>Get in touch here: <a href=\"mailto:sustainability@stingray.no\">sustainability@stingray.no<\/a><\/p>\n<\/div>    <\/div>\n  <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>If as part of your reporting you need to detail Scope 3 Category 1 (purchased goods and services), and Stingray is part of your procurement, the quality of the emissions data behind that line changed materially in 2025.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":[],"footnotes":""},"categories":[49],"tags":[105,87,80,106],"class_list":["post-3610","post","type-post","status-publish","format-standard","hentry","category-news","tag-activity-based","tag-emissions","tag-epd","tag-scope-3"],"acf":[],"_links":{"self":[{"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/posts\/3610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/comments?post=3610"}],"version-history":[{"count":57,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/posts\/3610\/revisions"}],"predecessor-version":[{"id":6506,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/posts\/3610\/revisions\/6506"}],"wp:attachment":[{"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/media?parent=3610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/categories?post=3610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainability.istingray.no\/en\/wp-json\/wp\/v2\/tags?post=3610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}